rdlc data matrix

rdlc data matrix

rdlc data matrix

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private static Node generateDOM(Source source) throws ParserConfigurationException, SAXException, IOException { Node root; if (source instanceof DOMSource) { root = ((DOMSource)source).getNode(); } else if (source instanceof SAXSource) { InputSource inSource = ((SAXSource)source).getInputSource(); DocumentBuilderFactory dbf = DocumentBuilderFactory.newInstance(); dbf.setNamespaceAware(true); // so parser supports namespaces DocumentBuilder db = null; synchronized (dbf) { db = dbf.newDocumentBuilder(); } Document doc = db.parse(inSource); root = (Node) doc.getDocumentElement();

30-8

these prospect look-alikes really do act like the customers that they were modeled after When your tests are completed, do a direct-mail or email marketing promotion You can create a table for prospects that looks like Table 13-4 To create this table, you divided your customer base into four segments based on lifetime value You determined the demographics of these four segments: income, age, presence of children, home value, and other criteria Using these criteria, you rented prospect names that matched the pro le of each segment, and you did a mailing to them Your results were interesting The prospects that matched your best customers with the highest lifetime value had the lowest response rate Why should that be It is not at all unusual Banks, for example, nd that their best customers are the least responsive Rich people get more mail than poor people They throw it away.

30-9

30-10, 30-11

30-12

CHAPTER 6 EXTENSIBLE MARKUP LANGUAGE (XML)

In some cases, poor people are more likely to respond You have to decide whether you want responses (acquired customers) or valuable long-term customers Group D is very interesting It is costing you $17 to acquire customers who are worth $14 That does not make much sense However, that is what most companies are doing because they have not read this book and they have not done the analysis There is also another reason why most companies are acquiring worthless customers: They are set up for acquisition They have a sales vice president who is compensated on the basis of the number of customers acquired He does not get blamed if these customers are worthless It s marketing s job to make money with these customers I just nd em and rope em in, and I do a great job of it, he says.

30-13

Before we can use LINQ to Entities, we have to create the Entity Framework data model for the database we want to use. This is the heart of any ORM system and provides the mapping between the database and C# objects we will use, meaning that we can work using C# classes, objects, and other language features and not have to worry too much about SQL queries and SQL data types. In this section, I ll show you how to prepare the database and create the data model. Fortunately, we can use Visual Studio to do the heavy lifting for us.

The first step we need to perform is to copy the database files to an easy-to-find location. I have included the database files in the source code download for this book, which you can get from Apress.com. There are two files Northwind.mdf and Northwind log.LDF and I have copied them to the C:\Northwind directory on my machine. You can place them anywhere convenient, but you ll have to remember to adjust for a different location as you follow the instructions in this chapter.

Caution There are different versions of the Northwind database available online. Use only the extended version that I have included in the source code download available from Apress.com. Other versions may produce different results than the ones shown in this chapter.

Is this true in your company Of course it is, unless you have determined the lifetime value of your customers,.

We start creating the model by adding a new item to a Visual Studio project. Right-click the project item in the Solution Explorer window, and select ADO.NET Entity Data Model from the list of templates, as shown by Figure 30-1. The set of templates that you see in this dialog box will depend on the version of Visual Studio you installed and the language options you checked during the installation.

} else { throw new IllegalArgumentException( "Class type: " + source.getClass().getName()); } return root; }